A million dollar idea
“Now that’s a million dollar idea,” is something folks say as a conversational compliment. For Winnie & Ethel’s Downtown Diner’s co-owners and husband and wife team, Aaron Lee and Mallory Gott, it was quite literally true.
They knew they were on to something even before topping a field of nearly 90 submissions and six finalist teams as competitors in the Great Las Vegas Coffee Shop Giveaway. Since winning the competition in May 2022, Lee and Gott have been hard at work capitalizing on their nearly $1 million prize package as they work towards a grand opening in 2023.
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Recent press and media features
Below is a Selection of Press and Media Features to Date.

Neon News: Winnie & Ethel’s Downtown Diner Offering Evening Service

Winnie & Ethel’s Downtown Diner Launches Dinner

Winnie and Ethel’s serves up something new

They’re open late

5 Las Vegas Hidden Gem Restaurants (Not on the Strip!)

CCSD Teacher Appreciation Week

Nostalgic Comfort Food with Modern Flair in Downtown Vegas 😋

“Sip” Happens: Choosing the Right Wine Without the Stress
